As a german-brazilian inventor, I've developed a natural orientation system which can simplify and harmonize indoor and street signage, cartography, postal codes, navigation devices and verbal expressions all over the world.
I also grew up within a japanese colony in S. Paulo, Brazil. Looking for a way to reform house numbering in Japan I've discovered fundamental weak points on actual orientation tools. The main gap is
- a simple answer to the simple question “whereto?” (see image 1)
The answer can be very complex because of another gap:
- a simple answer to the simple question “where?” (see image 2)
e.g. where is World Trade Center tower 2 ? (dillema 9/11). Names require signage and maps, maps force to memorize a chain of left-right commands.
During a thesis in 1972, I've discovered the primary reason of human´s failure of orientation: the lack of a master direction. Human beeings have no inner compass and can´t memorize directions. Only ANGLES as graphics or figures can be memorized. Average people only know right/left as an angle, cardinal points are seldom favorized.
Since then I'm developing universal orientation tools based on thousands of interviews with inhabitants of diferent continents:
1997 - First tests with street children on the Copacabana beach. The symbols have been marked on the sand (horizontal marking). The children are illiterate but can read a watch and thus could associate a written number to a direction within seconds.
1998 - First signposts in the favela Rocinha, Rio de Janeiro
1999/2000 - Orientation modells in Munich